After almost 20 years, the glitzy competition show has waltzed out of the family room and into the zeitgeist thanks to a savvy social media strategy, more relevant casting and—the show's real secret weapon—an electrifying army of pros.
Perrie Samotin is a Digital Director at Glamour. She specializes in journalism, media, and marketing technology (MarTech), often exploring the intersection of these fields through her work and podcast, "What I Wore When," in partnership with iHeartRadio. Perrie's insights and contributions have been featured in Yahoo News, Glamour Us, Yahoo Sports Canada, and Glamour.














