By: Pranav Mukul, Disha Acharya
The rise of social media influencers has given birth to a new wave of consumer brands, garnering tremendous venture capital interest.


Pranav Mukul is a journalist at The Economic Times. He covers a range of topics including tech, business, and finance, with a particular focus on corporate finance, entrepreneurship, and startups. Pranav's work has been featured in notable publications such as The Indian Express and various sections of The Economic Times.
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India (National)


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Pranav Mukul's coverage indicates a keen interest in business and industry, startups, technology, venture capital, e-commerce, as well as legal policy regulation. His articles also heavily feature press releases and government announcements.
Given the high percentage of press release and government announcement coverage attribute along with the topics covered such as startups and technology, Pranav seems to prioritize official statements and data-driven insights. Therefore he may be particularly interested in pitches that can provide exclusive access to new product launches or major corporate developments within these sectors.
Additionally, given his focus on legal policy regulation alongside business topics like sales & marketing, he could be receptive to commentary from experts who can analyze the impact of regulatory changes on businesses or offer insights into sales strategies for tech companies.
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