By: Prashant Singh
India has long missed a truly compelling beginner-friendly twin-cylinder motorcycle, something global markets have enjoyed for years. The arrival of the BMW F450 GS could finally change that narrative.


Prashant Singh is a Senior Editor at Times Network, where he leads the business coverage for ET NOW and ET NOW Swadesh Digital. With a diverse portfolio that spans topics such as film industry, politics, public policy, and competitive sports, Prashant explores the intersections of culture, society, and regional interests. He has been featured in prominent publications including Hindustan Times, Deccan Herald, and The Diplomat.
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India (National)


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Prashant Singh's articles predominantly focus on the automotive industry, with a specific emphasis on electric vehicles (EVs) and related technology. Given this, he is likely to be interested in pitches that provide insights into new EV models, technological advancements in the EV sector, and developments within the automotive industry in India.
As his coverage heavily features press releases and private sector announcements, Prashant might respond well to pitches that involve exclusive access to information about upcoming vehicle launches or cutting-edge EV technologies from reputable sources within the automotive industry.
Since Prashant's geographic focus is national (India), PR professionals should tailor their outreach by emphasizing how their pitch relates specifically to developments or trends within India’s automotive market or highlights Indian companies making significant strides in the global EV sector.
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