By: Jesinta Burton, Primrose Riordan
For early investors, VGW was a blockbuster bet. But founder Laurence Escalante is facing a brutal personal and regulatory reckoning, and insiders say the red flags were there all along.
Primrose Riordan is currently on maternity leave from her position as a journalist at the Australian Financial Review. She covers private companies and family offices, drawing on her previous experience as a correspondent for the Financial Times, where she reported on foreign affairs and politics. Primrose has been featured in notable publications such as the Financial Times, Commercial Real Estate Australia, Yahoo Finance, Wealth Insider, and The Australian Financial Review, with a focus on topics including alternative investments, asset management, and corporate finance.
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Australia (National)


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Primrose Riordan's coverage is focused on national business, wealth, and corporate news in Australia. She frequently covers stories related to family businesses, real estate industry, and political implications of private sector announcements.
Given her focus on the Australian market and extensive coverage of family businesses, she may be interested in pitches that provide insights from local experts or insiders within the Australian business community. Pitches could include commentary on economic policies impacting the private sector and analysis of financial markets with a specific focus on how they affect local businesses. Additionally, providing perspectives from corporate executives or analysts familiar with the unique dynamics of Australian industries would likely resonate well with Primrose.
Considering her interest in government announcements as part of her coverage attributes, pitches aligning with this theme should also be considered when reaching out to her.
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