Reem Makari

The program, in partnership with Little Dot Studios, gives advertisers a single gateway to a massive, fully integrated network while creators get growth support and unified analytics.

PMW rounds up the top headlines and updates from big tech platforms including Amazon, Snapchat, TikTok, OpenAI, and Google.

Experts from across the advertising industry aim to clarify exactly how Connected TV, the creator economy, and performance marketing is evolving.

The latest mergers, expansions, partnerships, and acquisitions in the performance marketing sector, from B2’s expansion into Dubai to Omnicom’s restructures.

Also in this week’s people moves round-up, Monks hires SVP Media EMA, Influencer names new CFO, and more.

AI’s growing role, the decline of linear TV, and revenue concentration among top media players are reshaping the advertising landscape.

Totalling $25bn higher than Netflix’ bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Totalling $25 billion higher than Netflix's bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

From Channel 4’s first smart ad engine campaign to Henrys Cars new Whatsapp strategy, here are this week’s top 5 performance marketing campaigns.

PMW rounds up the top headlines and updates from big tech platforms including Spotify, Pinterest, Reddit, Amazon, and TikTok.