Rezwana Manjur

We are at a cusp in digital advertising as Retail Media Networks (“RMN”) are gaining rapid interest from both brands and retailers.

With 180 years under its belt, The Straits Times has its work cut out for the brand when it comes to reinvention of how news is told. ST’s audiences today have come across a myriad of new formats from podcasts to reels, as that the national newspaper embraces new ways of reaching audiences.

According to a recent report by Dentsu, titled “The Superpowers Index Asia Pacific”, the region has moved from participant to pace-setter in global

Omnicom’s US$13.3 billion acquisition of Interpublic Group is about to create the world’s largest advertising holding company and the ripple effects for CMOs will be immediate.

As the European Commission gave the green light to the Omnicom-IPG deal, 2025 is shaping up to be a landmark year for mergers and acquisitions in the marketing and advertising world.

There are significant regional disparities in attitudes toward advertising and generative AI (GenAI), with global consumer receptiveness to ads averaging 57%, while the Asia-Pacific region lags at just 43%, survey finds.

Jeff Cheong is stepping down as CEO of DDB Singapore following the Omnicom–IPG merger, closing a chapter of more than seven years at the agency and marking one of the most significant leadership changes in the region as the newly combined group begins consolidating roles.

It starts like a crisis. A clean graphic. A sombre tone. A carefully worded apology. Except, this time, the brand isn't saying sorry for a data breach, a tone-deaf ad, or a product failure.