Rick Lye

The theme park arms race has reached a fascinating critical mass. Historically, the playbook for keeping attendance high and forcing families to book expensive vacation packages was simple: bring out the wrecking ball. To combat competition, theme park giants traditionally relied on flattening older attractions and spending half a billion dollars to build massive E-ticket rides from the ground up.

The Walt Disney Company is undergoing a profound tactical realignment within its domestic theme park divisions.

Credit: Disney The old theme park playbook for driving attendance spikes used to be simple: bring out the wrecking ball.

The theme park arms race has reached a fascinating critical mass. Historically, the playbook for keeping attendance high and forcing families to book expensive vacation packages was simple: bring out the wrecking ball. To combat competition, theme park giants traditionally relied on flattening older attractions and spending half a billion dollars to build massive E-ticket rides from the ground up.

Taylor Swift just dropped the announcement that Swifties and Toy Story fans have been waiting for.

The worlds of elite pop music and legendary animation have officially collided in what is shaping up to be the ultimate pop culture crossover of the year. Following days of cryptic global clues, viral fan theories, and intense online speculation, Taylor Swift has officially confirmed that she has written and recorded a brand-new original song titled “I Knew It, I Knew You” for Disney and

Credit: Eras Tour Disney+ The worlds of elite pop music and cinematic animation have officially collided in a massive summer crossover.

Liberty Square at Walt Disney World's Magic Kingdom is celebrated for its colonial charm, the comforting aroma of fresh waffle sandwiches wafting

If you have walked through Liberty Square at Magic Kingdom recently, you might have noticed that the land's grim, grinning centerpiece is looking a lot more like a modern construction site than a late-18th-century Hudson River Valley manor. The Haunted Mansion , an opening-day masterpiece and a sacred landmark for Disney traditionalists, has been gradually vanishing behind a fortress of steel pipes and heavy tarps for months.

Credit: Disney Liberty Square's premier spooky landmark is continuing to slip behind construction walls.