Ritvik Malhotra

Stephen Curry, the four-time NBA champion and star of the Golden State Warriors, didn't waste time hyping up his god-sister Cameron Brink, the standout player from Stanford University, after she declared for the 2024 WNBA draft.

Bronny James and USC's Trojans tipped off their Pac-12 Tournament journey with a hard-fought 80-74 win against the Washington Huskies on Wednesday.

Duquesne coach Keith Dambrot announced Monday that he will retire after the conclusion of his team's run in this year's NCAA Tournament.

LSU Tigers forward Angel Reese continues to expand her name, image and likeness (NIL) portfolio. She recently partnered with Goldman Sachs' One Million Black Women initiative.

The rise of Name, Image and Likeness deals has revolutionized the landscape for NCAA athletes, particularly in women's basketball.

The third-seeded Iowa men's basketball team hosts Kansas State in the first round of the National Invitation Tournament on Tuesday at Carver-Hawkeye Arena.

Former President Barack Obama, an avid basketball fan, shared his 2024 March Madness brackets for the men's and women's tournaments on "CBS Mornings" on Tuesday.

The NCAA Tournament's Midwest Region will host a clash between the fourth-seeded Kansas Jayhawks (22-10) and the 13th-seeded Samford Bulldogs (29-5) on Thursday in Salt Lake City, Utah.

The First Four matchup on Wednesday at UD Arena promises an intense clash between two No. 10 seeds, the Colorado Buffaloes (24-10) and the Boise State Broncos (22-10).

The advent of name, Image, and Likeness (NIL) deals has reshaped the college basketball landscape, empowering both men and women athletes to capitalize on their on-court exploits and fame.