Robbie Farias is a digital audience leader with over a decade of experience optimizing local newsrooms nationwide. He's driven SEO, social media and cross-platform strategies that deliver measurable audience growth and strengthen digital presence. As Audience Director at Hearst's award-winning Austin American-Statesman, Robbie partners with editors and reporters to elevate local coverage and expand readership. He also oversees a trending news team, a group of SEO-focused journalists who report on key issues across the Lone Star State.
Robbie Farias is the Audience Director at the award-winning Austin American-Statesman. With a decade of experience in various newsrooms across the USA TODAY Network, he specializes in enhancing digital presence through SEO and social media, while focusing on key topics such as elections, government, and public policy in Texas. Robbie's work has been featured in notable outlets including Yahoo News and the Lubbock Avalanche-Journal.
