Sally Kaplan

Executive Editor

AS SEEN ON

Preston's Summary

Sally Kaplan is the Executive Editor at Business Insider. She oversees the Reviews team, focusing on a diverse range of topics including style, beauty, tech, home, and pets, drawing on her extensive experience as a service journalist. Sally has been featured in KMBC 9, MSN, Yahoo News, Insider, NewsBreak, and more, showcasing her expertise in areas such as animal care, beauty, and fashion.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 25 %
Reviews: 22 %
Promotional: 20 %
Listicles: 9 %
Review: 5 %

Themes Covered:

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Most Recent Topics:

  • Pets
  • Adventure Travel
  • Apparel Design
  • Fashion Industry

Pitching Insights

Sally Kaplan's predominant focus is on promotional deals, reviews, and gift guides within the fashion, shopping, and house & home categories. To effectively pitch to her, consider providing exclusive insights or new angles related to upcoming shopping events such as Cyber Monday or Black Friday deals.

For example:
- Offer insider information about highly anticipated sales or exclusive discounts.
- Provide unique perspectives on consumer trends in fashion or house & home products.
- Share expert advice on selecting gifts for specific occasions based on emerging trends.

Given her coverage attributes focusing heavily on promotional deal content and reviews for a variety of products such as clothing, beauty items, and household goods targeting different price points; it would be beneficial to provide pitches that highlight innovative products with compelling stories behind them.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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