Sally Kaplan

Executive Editor

AS SEEN ON

Preston's Summary

Sally Kaplan is the Executive Editor at Insider Reviews, a division of Business Insider's service journalism team. With over 10 years of experience in product reviews, she specializes in beauty, fashion, and lifestyle topics, while also covering major deal holidays like Black Friday and Cyber Monday. Sally's work has been featured in prominent outlets including KMBC 9, Yahoo News, and Business Insider.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Review: 39 %
Promotional Deal: 38 %
Gift Guides: 16 %
Seasonal: 2 %
Profile Feature: 1 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Apparel Design
  • Luxury Goods
  • Beauty Industry
  • Makeup & Skincare
  • Store Management

Pitching Insights

Sally Kaplan's predominant focus is on promotional deals, reviews, and gift guides within the fashion, shopping, and house & home categories. To effectively pitch to her, consider providing exclusive insights or new angles related to upcoming shopping events such as Cyber Monday or Black Friday deals.

For example:
- Offer insider information about highly anticipated sales or exclusive discounts.
- Provide unique perspectives on consumer trends in fashion or house & home products.
- Share expert advice on selecting gifts for specific occasions based on emerging trends.

Given her coverage attributes focusing heavily on promotional deal content and reviews for a variety of products such as clothing, beauty items, and household goods targeting different price points; it would be beneficial to provide pitches that highlight innovative products with compelling stories behind them.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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