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Sally Kaplan is the Executive Editor at Business Insider. She oversees a diverse range of topics including beauty, fashion, health, wellness, and pet care, leveraging her extensive experience in service journalism to shape the editorial strategy for the Reviews team. Sally's insights and expertise have been featured in KMBC 9, MSN, Yahoo News, Insider, NewsBreak, Business Insider, Behavioral Healthcare Executive, and Best Products.
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Sally Kaplan's predominant focus is on promotional deals, reviews, and gift guides within the fashion, shopping, and house & home categories. To effectively pitch to her, consider providing exclusive insights or new angles related to upcoming shopping events such as Cyber Monday or Black Friday deals.
For example:
- Offer insider information about highly anticipated sales or exclusive discounts.
- Provide unique perspectives on consumer trends in fashion or house & home products.
- Share expert advice on selecting gifts for specific occasions based on emerging trends.
Given her coverage attributes focusing heavily on promotional deal content and reviews for a variety of products such as clothing, beauty items, and household goods targeting different price points; it would be beneficial to provide pitches that highlight innovative products with compelling stories behind them.
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