This year, FIFA is providing an AI agent that any team can use. Is it enough to level the playing field or will future winners be determined by which team can afford the best tools?
Sam Cunningham is the Chief Football Correspondent at The i Paper. He specializes in competitive sports, with a keen focus on team sports and the sports business landscape. His work has been featured in prominent publications including The Times-Independent, The Jamaica Observer, The Guardian, and Yahoo Sports Canada.











