With the holiday season approaching, many Britons are hunting for bargains and ways to cut costs on last-minute getaways.
Sam Dimmer is the Head of Brand at East Midlands, overseeing multiple regional news outlets including Nottinghamshire Live, Derbyshire Live, and Lincolnshire Live. With nearly 20 years of experience, he has covered a diverse range of topics such as crime, politics, and travel, while also focusing on consumer health and wellness issues. Sam's work has been featured in notable publications like the Daily Star, The Mirror, and Yahoo News UK.








