Sam Purcell is the Off-Road Editor at CarAdvice/Drive. With a passion for cars, four-wheel driving, and camping since 2013, he brings extensive expertise to automotive topics, including electric vehicles and car manufacturing. Sam's work has been featured in outlets such as The Clarion-Ledger, The Commercial Dispatch, and Unsealed 4x4.
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Australia (National)
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Sam Purcell’s focus is predominantly on automotive content, particularly car reviews and press releases. Given this, he would likely be most responsive to pitches offering new vehicles for review or insights into the latest developments in the automotive industry.
As Sam's articles are heavily focused on vehicle reviews, consider reaching out with interesting and unique vehicles available in Australia that could pique his interest for a potential review. Additionally, providing him with access to exclusive first drives of upcoming models might also capture his attention.
Since Sam focuses specifically on Australian national coverage, ensure your pitch aligns with the Australian automotive market or features vehicles available in Australia.
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We get behind the wheel of Australia's two most popular four-wheel drives that have been refreshed for 2026.
By: Sam Purcell
Ford has called work by the likes of GWM and Kia to tune their cars for Australian roads a "marketing ploy", arguing they pale in comparison to what its engineers do to create the Ranger and Everest locally.
This small SUV might not have any electric or hybrid credentials, but it resets the benchmark for value.
The exterior aesthetic of the GAC M8 might turn some Australian buyers off, but that bold sheetmetal does hide some impressive engineering nous.
By: Sam Purcell, Samantha Stevens
With fresh challengers and new technology shaking up the traditional pecking order, we put eight heavy-hitting dual-cab utes to the test to find the definitive king of the Australian bush and 'burbs.
Ford is aiming at recreational buyers with the James Magnussen of utes, the Ranger Super Duty XLT. Is it worth the six-figure spend?
By: Sam Purcell
If you're looking for a Ranger Super Duty with a few nice touches, your list of available options has now expanded.
Why figures on paper might not be as accurate as you think, and what you need to know about these numbers.
There isn't a huge amount of choice in small SUVs under $30k, but the MG ZS provides value, practicality and a dose of punch for the asking price. But, it's not perfect
The Chinese luxury brand isn't happy with just SUVs and a people mover on its roster, and wants to do its own version of an Australian favourite.
