Samantha Sasso is an Editor specializing in branded content, with a focus on beauty and pop culture. She has contributed to various publications including POPSUGAR, NowThis, Yahoo News, and Thrillist, covering topics such as digital personas, travel essentials, hair care, self-care, gift ideas, and the experiences of abortion providers in a post-Dobbs world.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Samantha's articles predominantly cover lifestyle and beauty, with a focus on gift guides, promotional deals, how-to guides, and seasonal content. To effectively reach out to her:
Pitch unique and affordable gift ideas or products for special occasions covered in her articles.
Offer expert insights or DIY tips related to protecting hair from damage or self-care during holidays.
Consider pitching fashion trends that align with the seasons she covers.
As Samantha focuses on national coverage within the United States, consider tailoring pitches based on regional relevance when discussing events or specific promotions.
This information evolves through artificial intelligence and human feedback. Improve this profile .
How to shop for the maximalist in your life this holiday season.
POPSUGAR is a global lifestyle media brand with content encompassing entertainment, style, beauty, wellness, family, lifestyle, and identity. POPSUGAR's team of editors, writers, producers, and content creators curate the buzziest content, trends, and products to help our audience live a playful and purposeful life.
The hair and makeup designer for "Saltburn" tells POPSUGAR how she created the perfect Y2K beauty for the movie.
:quality(85):upscale()/2023/11/27/796/n/1922564/2c12a3696564da97f213a9.89743449_.png)
By: Samantha Sasso
We found the best under-$25 gifts at Target for the friend who believes accessories are the best part of any outfit.
Even before the Supreme Court ruling, abortion access was hard-won. Now, nonprofits like the National Women's Law Center are working to destigmatize reproductive rights.
By: Samantha Sasso
At Refinery29 Australia, we're here to help you navigate this overwhelming world of stuff.
We round up the best fast-acting skin-care products that just launched at Sephora for spring.
By: Angela Law, Samantha Sasso
At Refinery29 Australia, we're here to help you navigate this overwhelming world of stuff.
:quality(85):upscale()/2024/04/29/637/n/1922153/1f31080f662fac1468df55.52345267_.jpg)
By: Samantha Sasso
The "Challengers" hair and makeup team tell PS how they turned Zendaya into a tennis star, why they chose a bob haircut for her character, and more.
POPSUGAR is a global lifestyle media brand with content encompassing entertainment, style, beauty, wellness, family, lifestyle, and identity. POPSUGAR's team of editors, writers, producers, and content creators curate the buzziest content, trends, and products to help our audience live a playful and purposeful life.
(833) 317-6278 
:quality(85):upscale()/2023/10/30/896/n/1922153/d96f0fa66540128664ede8.58630101_.jpg)
:quality(85):upscale()/2023/10/23/697/n/1922441/bb5be777653694f01cabe6.58486234_.png)
:quality(85):upscale()/2023/11/22/997/n/1922153/cd4ec36d655e86f9960217.47592944_.jpg)
:quality(85):upscale()/2024/03/14/711/n/1922153/2bf5d51665f31ff644b5b4.09518309_.png)
:quality(85):upscale()/2024/04/24/664/n/1922564/dbc28dad66291ddcf0e216.40477918_.jpg)