Samantha Sasso is a Senior Editor of Branded Content at Vox Media. She covers the latest trends in beauty, fashion, and entertainment, with a particular focus on the beauty industry and celebrity news. Her work has been featured in Yahoo News, POPSUGAR Australia, Thrillist, NowThis, Refinery29, Inc., The Cut, and Vulture.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Samantha's articles predominantly cover lifestyle and beauty, with a focus on gift guides, promotional deals, how-to guides, and seasonal content. To effectively reach out to her:
Pitch unique and affordable gift ideas or products for special occasions covered in her articles.
Offer expert insights or DIY tips related to protecting hair from damage or self-care during holidays.
Consider pitching fashion trends that align with the seasons she covers.
As Samantha focuses on national coverage within the United States, consider tailoring pitches based on regional relevance when discussing events or specific promotions.
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By: Samantha Sasso
PARTNER CONTENT: Come for the window displays, stay for the new 30-plus pop-up shops.
PARTNER CONTENT: There’s a lot to be said for the inspiration you can find in your old yearbook.
No one knows what’s best for Yanina Oyarzo like Yanina Oyarzo. She shares the collection of self-care practices that have become especially important for her.
PARTNER CONTENT: Meet the formula that can target dark spots and wrinkles — without irritation.
Click here for Medication Guide, including Boxed Warning. Growing up in a small, suburban, predominantly white town in Ohio, Keta Burke-Williams
Keta Burke-Williams wanted to create something that brought everyone together and could represent her community in a tangible way. So, Ourside was born.
PARTNER CONTENT: Jelly shoes, slip dresses, and embroidered jeans are making (another) comeback.
PARTNER CONTENT: Who doesn’t like an escape watch?
By: Samantha Sasso
PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence.
PARTNER CONTENT: Somewhere along the way, we decided beautiful shoes get a pass for being miserable to wear.
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