By: Samantha Wieder
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Samantha Wieder is an Editor at BuzzFeed. She specializes in consumer interest topics, focusing on small businesses, beauty and fashion, and lifestyle themes, with a keen interest in frugal living and holistic lifestyle. Samantha's work has been featured in BuzzFeed, where she shares insights on deals, promotions, and the beauty industry.
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United States (National)


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Samantha’s coverage predominantly focuses on reviews and promotional deals, with an emphasis on house & home products. If you have innovative or unique household products that align with her themes and topics covered, she may be interested in featuring them.
Given the high percentage of review content, pitching specific items for review consideration could be a successful approach. Providing clear details about the product's benefits and how it stands out from others in its category would likely increase your chances of being featured.
As Samantha doesn't specify a geographic focus, pitches should highlight universal appeal or availability of the products to ensure they align with her broad audience reach.
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