By: Anushree Bhattacharyya, Saptak Bardhan
According to industry estimates with 72 matches being held this year, this leads to a potential revenue worth Rs 360 crore
Saptak Bardhan is a correspondent for the Financial Express in India, specializing in the media and entertainment industry. With a focus on business and marketing, Saptak covers a wide range of topics including digitalization, advertising trends, mergers and acquisitions, and the impact of technology on the industry. His work has also been featured in Entrepreneur Media.
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India (National)
Saptak Bardhan's coverage demonstrates a broad interest in the media and entertainment industry, with a focus on content & publishing, gaming, finance, sports, and sales & marketing. This indicates receptivity towards pitches related to these areas within the Indian market.
Given Saptak’s extensive use of data citations and press releases in his articles, he may be particularly interested in receiving pitches that are backed by credible data or official announcements. Pitches detailing trends or developments within India's media and entertainment landscape could also be well-received as they align with his coverage themes.
Considering Saptak’s national focus on India, offering insights into specific Indian companies or industry trends would likely resonate more effectively than broader international perspectives.
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