Sara Lebow

41% of CMOs in North America and Europe say they leveraged data, analytics, and measurement to optimize marketing performance—the most common tactic followed by AI, according to March 2025 data from Gartner.

Our analysts took a look at the first half of this eventful year and provided their own very specific—albeit unlikely—predictions at what could happen in the second half of the year and beyond.

US financial media network ad spend will soar to $1.22 billion in 2026, nearly doubling from $640 million in 2025—a 66.8% compound annual growth rate (CAGR), per our May 2025 forecast.

On today's podcast episode, we discuss the ingredients of Walmart's current recipe for success and the technology that's most likely to propel them into the future. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Analyst Rachel Wolff.

“Friday, Friday, Friday,” begins , in the retro style of monster truck ads. The content, which goes on to encourage train travel as summer begins (on Friday), has received over 500,000 shares across platforms, per Amtrak.

US adults will spend an average of 2 hours and 29 minutes (2:29) per day watching traditional TV in 2025, more than any other media activity, per our May 2025 forecast.

Retail media is not just for retailers anymore. US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May EMARKETER forecast.

66% of U.S. adults have reduced nonessential shopping to manage expenses, according to March 2025 data from CivicScience.

Article Jul 16, 2025 Key stat: More US adults across incomes are Amazon Prime subscribers than Walmart+ ones, but the highest share

On today's podcast episode, we discuss the state of some of our 2025 predictions, including GenAI’s influence on business growth, the influence of China’s e-commerce disruptors, the squeeze on retail media networks, and more. Then, we offer a few more slightly spicier predictions for the remainder of the year ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Carina Perkins.