Sarah Macken

Freelance Writer

Preston's Summary

Sarah Macken is a freelance writer based in Dublin. With a background in magazines, including her role as the former editor of Irish Tatler, she focuses on fashion and interiors, while also exploring themes of pop culture, mental health, and women’s health. Her work has been featured in notable publications such as THE GLOSS, The Sunday Times, Refinery 29, and Stylist.

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Geo Focus

Coverage Attributes:

Beta
Informative: 30 %
Promotional: 27 %
Listicles: 13 %
Gift Guides: 12 %
Reviews: 10 %

Themes Covered:

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Most Recent Topics:

  • Apparel Design
  • Fashion Industry
  • Jewellery
  • Luxury Goods

Pitching Insights

Sarah Macken's coverage primarily focuses on beauty and fashion, with an emphasis on seasonal content such as festive looks, winter wardrobe ideas, and style tips. Given the promotional deal and how-to guide attributes of her coverage, she may be interested in pitches related to new product launches or promotions from local Irish businesses within the fashion and beauty industry.

Since Sarah has a local focus on Ireland and Dublin, she is likely to value content that features or promotes businesses within these areas. Pitches highlighting unique offerings from local designers or retailers could resonate well with her audience.

Considering that Sarah covers house & home topics as well, she might also appreciate pitches related to interior design trends or home organization tips specifically tailored for the Irish audience.

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