Morrisons launches UK's first AI shopping trolleys that give shoppers a real-time running total cost
By: Sarra Gray
If successful, the new trolleys could roll out across the UK


Sarra Gray is the Head of Lifestyle at SWNS. She specializes in a diverse range of topics including travel and tourism, food and beverages, beauty and wellness, as well as aviation and airlines, often focusing on family travel and adventure destinations. Sarra's work has been featured in prominent publications such as the Daily Express, OK! Magazine, and The Mirror.
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United Kingdom (National)


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Sarra's coverage focuses primarily on local UK-based entertainment, lifestyle, and consumer news. Her articles cover a wide range of topics including house & home, travel & tourism, health & wellbeing, and product promotions.
Given the themes covered in her articles, Sarra would likely be interested in pitches related to local UK events or developments within the entertainment industry that have a human-interest angle. She may also respond well to pitches related to lifestyle changes such as weight loss success stories or unique real estate trends within the UK.
Since Sarra's geographic focus is local (United Kingdom), she may particularly appreciate pitches that highlight unique aspects of different regions within the country or provide insights into British culture and lifestyle.
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