By: Sawdah Bhaimiya
Ali Law, TikTok's director of public policy and government affairs in Northern Europe, told CNBC's Karen Tso and Steve Sedgewick that the social


Sawdah Bhaimiya is an associate reporter at CNBC Make It based in London. She covers success, money, work, and life, with a particular focus on Gen Z in the workplace and emerging workplace trends on social media. Sawdah's work has been featured in notable outlets such as CNBC Africa, Yahoo News UK, and Business Insider.
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Based on Sawdah's coverage attributes, she appears to be interested in articles that include data and expert commentary, focusing on human resources & employment as well as content & publishing. If you are looking to pitch her a story or source, consider providing insights related to ageism in the workplace, career transitions, AI technology impact on jobs and Gen Z experiences based on credible data or expert analysis. It would also be effective if your pitch aligns with the evolving stories theme that she covers. Additionally, considering her diverse range of topics covered in previous articles may open up opportunities for pitches beyond traditional HR and employment themes if they can provide unique insights into these areas.
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