Virtual network operator iD Mobile will sponsor E4 Bright Entertainment from today (1 May), in a landmark new deal secured by Channel 4 Sales.
Scarlett Sherriff is a journalist based in Newcastle, United Kingdom, with a focus on local news and marketing. She writes for Marketing Beat and her work has also been featured in publications such as Grocery Gazette, Retail Gazette, and Sustainability Beat. Scarlett covers a wide range of topics, including advertising campaigns, sponsorship deals, and creative agency news.