Scott Cullen

As office technology dealers face growing expectations for security, data insight, and operational efficiency, Nexera is making strategic moves to stay ahead. The long-standing provider of data-driven SaaS solutions for the imaging channel has announced a major infrastructure upgrade and staff expansion aimed at scaling its services and deepening its value proposition.

When Tricia Sanchez, principal of C3 Tech, thinks back to the early days of her career, she recalls the rigor and prestige of working for Xerox in the 1990s. “They trained you well, you were surrounded by like-minded people because the interviewing process was so difficult,” she said. “I was going to Harvard Law School, but I was so broke. Someone said, ‘If you get a job with Xerox, they’ll teach you how to be a salesperson.’ So, I did. And it was a great experience.”

For years, A4 copier-printers were treated as the junior siblings of their A3 counterparts: useful for certain applications, but not the go-to workhorses for most office technology dealers. Times have changed. Advances in speed, paper handling, image quality, finishing, and durability have elevated A4 devices to performance levels once reserved for A3.

Mike Marusic, Sharp I’ve lost track of how many Sharp dealer meetings I’ve attended since the early 1990s, when the company first started scheduling them.

There’s no doubt that large OEM-hosted office technology dealer events, once the norm, experienced a setback during and after the COVID-19 pandemic. Since then, some manufacturers have returned to the big stage, while others have focused more on regional road shows. With the rise of regional gatherings, what does the future hold for large dealer meetings?