Sera Bozza

Modern dating has turned attraction into brand alignment. We are not only asking whether we like someone, but what liking them says about us.

Confidence isn’t magic. It’s reps

Dating gives people the freedom to choose. Unfortunately, that includes the freedom not to choose us. We cannot remove that pain by turning every rejection into misconduct.

The ‘cool girl’ got a mean rebrand

When closure becomes public entertainment

We’ve been told healthy dating means communicating what we want. But saying it clearly doesn’t automatically mean you’re behaving well.

Can Excel tell you who to date?

The problem with believing you're running out of time isn't just that it makes dating miserable. It changes what starts to look like a good decision.

Two people can be equally keen to have sex and still expect very different things from the morning after. Before asking if it’s too soon, ask yourself what you’re hoping will change.

Your partner is having an affair with a chatbot. Now what?