By: Shaad D'Souza
Companies such as Chaotic Good are confecting social media buzz to promote Geese, Oklou and other indie darlings. Industry insiders reveal how widespread the practice is – even if no-one is sure it actually works
Shaad D'Souza is the Deputy Music Editor (Acting) at various prominent publications. He covers a range of topics primarily focused on the intersection of tech and software within the music industry. Shaad's work has been featured in The Independent, The Saturday Paper, Pitchfork, Vulture, The Face, Yahoo News UK, British GQ, GQ Magazine, The Guardian, Esquire magazine, Irish Examiner, and The Bellingham Herald.
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Shaad's coverage largely revolves around entertainment news, with a focus on music reviews and artist profiles. Based on the article titles and themes covered, Shaad may be open to pitches that provide exclusive access to artists for interviews or behind-the-scenes looks at upcoming albums or projects.
Given his emphasis on music reviews and event coverage, Shaad may also respond well to pitches offering exclusive previews of concerts, album releases, or other significant events in the pop music scene. Additionally, he might welcome expert commentary from industry insiders regarding trends in popular music or insights into specific artists' work.
While not specified explicitly as a geographic focus, many of the articles reference Australian musicians and bands. This suggests that Shaad has an interest in this area and could be receptive to relevant pitches related to Australian pop music specifically.
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