The LA Galaxy didn’t know what to expect when they arrived to the Rose Bowl for their first ever game on April 13, 1996. Players and staff were told that around 20,000 tickets were sold ahead of their first Major League Soccer home game against the New York/New Jersey MetroStars.
Shawn Medow is a Content Marketing Specialist at SportBusiness. He focuses on sports merchandising, exploring the intersection of consumer behavior and the sports industry. Shawn's insights and expertise have been featured in SportBusiness and LA Galaxy.








