Shoshy Ciment is the Business Editor at Footwear News, where she oversees business and financial coverage for the world's leading retail and fashion companies. Her reporting focuses on retail analytics, corporate finance, and consumer behavior, with a keen interest in earnings, acquisitions, and workplace issues. Shoshy's work has been featured in prominent publications such as Yahoo News, WWD, and The Robb Report.
Preston's Summary
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Geo Focus
Coverage Attributes:
Beta
Press Release:
41
%
Cites Data:
23
%
Private Sector Announcements:
16
%
Investment Analysis:
9
%
Event Coverage:
4
%
Themes Covered:
Not enough data
Pitching Insights
Shoshy Ciment's coverage predominantly focuses on product promotions, sales & marketing within the fashion and retail industries. She often cites data and press releases, indicating a preference for fact-based reporting.
Given her focus on business announcements in the fashion and retail sectors, she would likely be responsive to pitches involving new product launches, marketing strategies or trends impacting these industries. Pitches offering exclusive insights into consumer behavior or market trends may also resonate with Shoshy.
Considering her frequent use of data citations, providing well-supported statistics or industry reports could enhance the appeal of your pitch when reaching out to her.
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