Shriya Bhattacharya is a Creator Economy Reporter at Business Insider. She focuses on topics related to saving and investing, credit health, and debt management, bringing insights into the financial aspects of the creator economy. Shriya's work has been featured in prominent publications such as Teen Vogue, Entrepreneur, and Yahoo News.
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Shriya's coverage indicates a strong focus on the content & publishing industry, particularly in relation to influencer marketing and the creator economy. She prioritizes expert commentary and data-driven insights, suggesting she would be most responsive to pitches offering expert opinions or exclusive data related to influencer marketing trends, social media developments, and startup initiatives within these fields.
Given her emphasis on citing data and providing expert analysis, sources with unique perspectives or access to proprietary information regarding social media trends, influencer marketing strategies, or start-up ventures may capture Shriya’s attention.
It appears that Shriya does not have a specific geographic focus but rather covers global trends within the content & publishing space as they relate to social media platforms and the creator economy.
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By: Shriya Bhattacharya
From rented lehengas to looks by emerging designers, the Diwali Ball spotlit sustainable South Asian style.
By: Shriya Bhattacharya
“I go big on everything. Maximalist always.”
Some leaders in the creator economy noticed a lack of opportunities for BIPOC creators and started their own influencer management and talent firms.
SevenSix Agency surveyed UK creators to reveal pay rate disparities across Instagram and TikTok. It also made a pricing guide to combat inequity.
Business Insider asked 22 creators of color about their favorite companies to work with and spoke with execs from three brands about their strategies.
Some organizers built Slack groups for creators and influencers to address issues such as pay disparity and share resources to land brand deals.
These four TikTok and Snapchat execs have spoken with dozens of creators of color about pay inequity and created programs to try to address the pay gap between white and BIPOC influencers.
Instagram directed a lot of traffic to Threads when the text-based app launched last July. Today, it has more than 175 million monthly active users.
Some leaders in the creator economy noticed a lack of opportunities for BIPOC creators and started their own influencer management and talent firms.
