Sierra Hoeger is a journalist for Today, covering a wide range of topics including lifestyle, shopping, and product recommendations. With a focus on providing readers with valuable information and deals, Sierra's articles offer insights and expert advice on various consumer-related subjects.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Sierra Hoeger's articles predominantly focus on lifestyle, beauty & fashion, deals & promotions, and house & home. She frequently covers promotional deals and gift guides. To effectively pitch to Sierra, consider providing information about exclusive or standout products relevant to her themes. For example, you might offer expert advice on selecting the best household items for certain tasks or provide insights into emerging trends in beauty and fashion that align with her coverage areas.
Since Sierra doesn't have a specific geographic focus mentioned, it would be beneficial to present globally appealing content rather than region-specific pitches.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Sierra Hoeger
From backpacks with invisible zippers to rear-loading compartments, these products are trusted.
By: Sierra Hoeger, Emma Stessman
Our February trend report will have you covered from head to toe in popular finds.
By: Sierra Hoeger
Plus, it's from an award-winning Amazon brand loved by Shop TODAY editors.
By: Sierra Hoeger
Including the ingredients they should be using and the ones to steer clear of.
By: Emma Stessman
Save up to 59% on products to help prep your home, wardrobe and beauty routine for spring.
Vote for your favorites in our bracket-style competition.
From banana yellow to Oxford blue, experts weigh in on what colors best suit you. Do you know what colors suit your skin tone best?
Shop wow-worthy products like a multitasking duffel bag to a self-filtering water bottle
Including tried and true Shop TODAY favorites to innovative products that wowed us.
By: Sierra Hoeger
Shop brands like Eddie Bauer, Columbia, Dr. Scholl's and more.
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