Sourav Choudhary

Coca‑Cola has taken a strategic pivot in its brand-building approach, exemplified by the new Smartwater campaign featuring Jennifer Aniston, launched June 17.

Reddit, once seen as a niche forum for deep discussion, is now central to how brands are discovered in the age of AI-driven search.

Meta has begun rolling out advertisements on WhatsApp globally, marking a decisive break from the platform's long-standing commitment to remain ad-free.

Skoda has launched a bold rebranding campaign, plastering flamingo and raccoon imagery across European cities to capture attention and reshape public perception of its automotive brand.

Publicis Groupe has acquired Captiv8—a leading AI-powered influencer platform with 15 million creators—to integrate it into Publicis Connected Media

McDonald's has unveiled Taste the Future, an immersive AR experience allowing customers to scan packaging or in-store displays to unlock virtual cooking tutorials and interactive meal-design games.

Unilever has leveraged AI-based digital twins to amplify influencer marketing, making Dove content go viral—garnering 3.5 billion social impressions and attracting 52% new customers in recent campaigns.

India's F&B industry is undergoing a quiet revolution. As metro markets like Mumbai and Bengaluru saturate, brands are strategically opting for

FanCode, India's leading sports streaming platform, has secured exclusive rights to broadcast LaLiga EA Sports and LaLiga Hypermotion in India over a five-year deal beginning with the 2025/26 season.

With the shift to a leaner rate structure and targeted sectoral reliefs, businesses have an opportunity to optimise costs, but compliance teams must act quickly since the compliance deadline is less than 3 weeks away. This blog will walk you through the GST 2.0 changes for businesses and their impact.