The Most Important Digital Innovation When Latitude first opened its gates in 2006, the digital world looked very different. We still texted using SMS, social media was still in its early experimental phase, and artificial intelligence largely lived in the realm of science fiction. The arrival of the iPhone in 2007 – as well as the rapid growth of social platforms like Facebook and Instagram – set in motion a transformation that would redefine everyday life. Over the last twenty years, these innovations have reshaped how we communicate, consume culture, access information and understand the world around us.
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