Susan Lingeswaran is an editor at Sportcal. Her main areas of interest include tennis, media rights, and sports investment, with a focus on sports business, broadcasting, and marketing. She has been featured in MSN, Sportcal, and Yahoo Sports.
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Susan's coverage is heavily focused on sports, particularly in the areas of sports broadcasting, rights, sponsorship, and acquisitions. She seems to be interested in developments related to partnerships, agreements, and regulatory changes within the sports industry.
Given her focus on press releases and private sector announcements related to these themes and topics, she may be more inclined towards news about new deals or significant shifts within the industry. Therefore, pitches should emphasize exclusive insights into industry trends or major partnership announcements that align with her coverage area.
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BBVA will feature on Inter's sleeves, while Revolut secures front-of-shirt status.
The tour is building out its new top-tier competition ahead of its launch in 2028.
Amazon Prime Video, the streaming service of the e-commerce giant, has secured exclusive rights to show select NHL ice hockey games in Canada for the next 12 years via a sublicensing deal with telecoms giant Rogers.
All matches scheduled to be aired on Victory+ have been moved to the NWSL+ service.
PepsiCo joins the franchise’s highest sponsorship level.
The pair have acquired WRC Promoter, which has held commercial rights to WRC since 2013.
Abema’s coverage will focus on games involving teams with Japanese players.
The service will air all 380 LaLiga matches per season live for four seasons.
Migu, the state-owned Chinese streaming service, has secured exclusive rights in the country to Spanish soccer's top-tier LaLiga in a deal covering all games for the next four seasons.
Berg will become the league’s third commissioner in its 30-year history.
