By: Tara Deschamps
When Katheron Intson was trying to drum up cash for her Canadian drone manufacturing company last year, only investors from south of the border expressed interest.


Tara Deschamps is a Business Reporter at Canadian Press. She covers a wide range of topics including technology, retail, and the evolving landscape of e-commerce, with particular interests in beauty, fashion, and food and beverages. Tara's work has been featured in numerous outlets, including CTV News, National Post, and The Globe and Mail.
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Canada (National)


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Tara Deschamps' coverage primarily focuses on local Canadian finance, retail sales, and product promotions. She frequently relies on data, press releases, and government announcements to inform her articles. To effectively pitch to Tara, consider providing access to industry-specific data or newsworthy company announcements related to the Canadian finance or retail sectors.
Given her focus on CEO changes and expert commentary in a local context, reaching out with insights from executives within these industries could be valuable. Furthermore, offering perspectives on evolving marketing strategies in Canada's retail landscape may also capture her attention.
As she reports mainly for a local audience in Canada, highlighting the regional relevance of your pitch would likely increase its appeal.
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