European tourism boards test AI for marketing and research but face skills gaps and budget constraints, says a new ETC report.
Thomas Bywater is a journalist at various esteemed publications including NewstalkZB, The Sun, and The Daily Telegraph. He specializes in topics related to booking technology, hotel management software, and travel technology, with a keen focus on tourism trends. His work has been featured in multiple outlets, including The Advertiser Foundation, The Courier-Mail, and RNZ.





