The new deal will see Betfred branding feature across all BOXXER's events, including a presence across the centre ring, ropes, corners and toblerones; mentions by the MC during live broadcast coverage; screen/LED branding; with one fight from every BOXXER event to be co-presented as the Betfred Fight of the Night.
Tom Barwick is a content and marketing journalist for Sport Industry Group. With a focus on sports business and marketing, Tom covers a wide range of topics including sponsorship deals, technological advancements in sports, and major sporting events. His articles provide insights into the intersection of sports and business, highlighting the latest trends and developments in the industry.