Tom Raynel

Multimedia Business Reporter

Preston's Summary

Tom Raynel is a Multimedia Business Reporter at the New Zealand Herald. He specializes in finance, retail, and small business, reporting extensively on financial results, company liquidations, and the retail industry's key figures, while also covering the tourism sector. Tom's work has been featured in numerous publications, including FutureFive NZ, SecurityBrief Asia, and BusinessDesk NZ.

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Geo Focus

New Zealand (National)

Coverage Attributes:

Beta
Informative: 51 %
Data Driven: 20 %
Interviews Q&as: 11 %
Events: 3 %
Promotional: 3 %

Themes Covered:

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Most Recent Topics:

  • Consumer Behavior Analytics
  • Corporate Finance
  • Entrepreneurship
  • Beverage Production
  • Beauty Industry
  • Retail Analytics
  • Logistics Technology (LogTech)
  • Transportation Management

Pitching Insights

Based on Tom Raynel's coverage, it is clear that he heavily relies on press releases and private sector announcements. He often covers stories related to software & SaaS, privacy & cybersecurity, and sales & marketing. Therefore, if you have a new product launch or partnership announcement within these industries, providing a well-crafted press release could be an effective way to capture his attention.

Tom's focus on business-related topics suggests he would likely appreciate pitches related to industry trends in technology and innovation, as well as news about partnerships, acquisitions, and restructuring within the business world. Keep in mind that his coverage seems to span across different regions so any relevant information should cater to a broader audience beyond just one specific location.

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