Tom West is a Staff Writer at TrueAchievement. He specializes in marketing and advertising, with a strong focus on sports and competitive sports, blending his passion for gaming and metal music into his writing. Tom's work has been featured in various publications, including TrueAchievements, SB Nation, and Distorted Sound Magazine.
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United Kingdom (National)
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Tom West’s coverage primarily revolves around sports, particularly basketball and NBA-related news. He also covers advertising and marketing topics, often focusing on specific campaigns or strategies.
Given his focus on product promotions, content & publishing, sales & marketing in the context of sports (basketball/NBA) and general advertising themes, he is likely to be receptive to pitches related to these areas. For example: innovative marketing strategies within the sporting industry, successful promotional campaigns related to sports events or products tied with basketball/NBA.
Considering Tom's national focus in the United States, relevant stories should have a connection to this region for better alignment with his coverage scope.
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Gin brand Sipsmith is celebrating its continued status as the official gin partner of the Wimbledon Championships with a new omnichannel campaign.
Soft drink brand Vimto is relaunching its ‘Love the Taste' brand and marketing drive this summer, scaling it up in a bid to build on last year's success.
Software firm Canva is poking fun at digital marketing mishaps with a larger-than-life special build out-of-home at London's Waterloo gallery kicking off a wider campaign.
By: Tom West
Supermarket chain Sainsbury's is launching a new retail media proposition named Nectar 360 Pollen, which is set to harness generative AI to drive brand and consumer connections.
Luxury cruise line Cunard is launching a new global omnichannel campaign ahead of the key summer period, centred around the strapline: “Why cruise when you can Cunard?”
Broadcaster Channel 4 has partnered with Tesco Mobile for the launch of a new branded entertainment series, which will aim to bring families closer together.
Supermarket chain Asda has appointed Morrisons' former interim chief customer and marketing officer Darren Blackhurst as its new chief commercial officer for food.
By: Tom West
Italian beer brand Peroni Nastro Azzurro has partnered with THINK! 0% to encourage drivers to opt for alcohol free beer during Royal Ascot week, showcasing the importance of making safe choices behind the wheel.
British luxury car brand Range Rover is celebrating its partnership with this year's Wimbledon tennis championships with a new omnichannel campaign.
Currys took home a Bronze Lions award at this year's Cannes Lions International Festival of Creativity for a Gen Z-focused social media campaign.
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