By: Tony Smith
ANALYSIS: Eli Just was a 10-year-old in 2010 watching Winston Reid star for the All Whites at the World Cup and score a life-changing move to West Ham United


Tony Smith is a Video Journalist at BBC News. He specializes in covering sports, particularly team sports and major league tournaments, while also exploring themes related to sports business and international sports federations. Tony's work has been featured in prominent outlets such as The Daily Star, Yahoo Finance, The Telegraph, and BBC World.
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New Zealand (National)


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Tony’s coverage heavily focuses on local sports events and community activities in New Zealand, with occasional features around holidays, food, fashion, and adoption. Pitches to Tony should align with his emphasis on local content and may include stories related to upcoming sporting events, human interest pieces about local personalities or businesses making a positive impact in the community.
Given the focus on event coverage and local themes such as holidays and adoption, consider reaching out with stories that have a strong visual component or potential for engaging storytelling. Additionally, pitches could involve profiling standout athletes or discussing trends in local sports.
When targeting Tony Smith for media outreach efforts it's important to note that he has a distinct geographic focus on New Zealand. Therefore, relevant pitches should be directly tied to this region.
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