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Tracy Keeling
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Tracy Keeling

Freelance Environmental Journalist

AS SEEN ON
The Revelator

Preston's Summary

Tracy Keeling is a freelance environmental journalist at various media outlets. Her work focuses on pressing environmental issues, particularly highlighting the plight of wildlife, as reflected in her Substack newsletter, The 4 Percent, which addresses the diminishing number of wild mammals on Earth. Tracy's insightful reporting has been featured in The Canary, Daily Maverick, The Revelator, Sentient Media, and The Bureau of Investigative Journalism.

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Geo Focus

Coverage Attributes:

Beta
Data Driven: 40 %
Informative: 40 %
Interviews Q&as: 20 %

Themes Covered:

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Most Recent Topics:

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Pitching Insights

Tracy Keeling's coverage reveals a strong focus on environmental policy and government announcements, especially as they relate to UK biodiversity and environmental law. She is likely interested in pitches that offer expert commentary or data-driven insights into these topics.

Given her emphasis on legal policy regulation and citing data, Tracy would be inclined to engage with experts who can provide informed analysis of recent government announcements related to the environment, particularly those affecting UK biodiversity. Pitches should highlight the potential impact of these policies and recommendations for addressing any identified issues.

It’s clear that Tracy closely follows developments within the UK, making it important for sources to have a solid understanding of local legislation pertaining to environmental protection and conservation efforts.

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