Walker Smith

AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in making brand recommendations. It’s all about facts. Not about emotions.

Transitioning from kayak fishing to competing out of a bass boat has required Fischer to become a student again. For someone who thrives on growth, that's been one of the most rewarding aspects of the journey.

After recently stepping away from the Bassmaster Elite Series following a cancer diagnosis, Arey finds himself navigating a challenge no angler ever expects.

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At a very young age, Toyota Bonus Bucks pro Easton Fothergill has already accomplished what most professional anglers spend an entire career chasing...

Lake Champlain is always one of the most fascinating fisheries on the Bassmaster Elite Series schedule, but this tournament could have an entirely different feel than what anglers have become accustomed to seeing on the sprawling New York-Vermont fishery. The biggest reason? Forward-facing sonar will be off-limits.

There are, indeed, places in bass fishing where you can make a wrong turn and still catch a few fish. The St. Lawrence River isn't necessarily one of them. When the Bassmaster Elite Series heads to New York for its upcoming event, anglers will have an almost overwhelming number of decisions to make. Do they stay in the river? Do they run toward Lake Ontario? Do they fish shallow? Do they hunt offshore? Do they commit to one area or spend the first few days covering water and let the fish tell them where they belong?

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There are, indeed, places in bass fishing where you can make a wrong turn and still catch a few fish. The St. Lawrence River isn’t necessarily one of them.

by J. Walker Smith , Op-Ed Contributor, 29 minutes ago We want to stop. To quiet the noise in our heads. To resist the urge and fight the impulse.