Walker Smith

MRII is dedicated to advancing leadership, practice and industry knowledge in market research and insights worldwide. We provide a wide range of valuable and accessible educational resources covering core knowledge, best practices and industry trends. Our learning materials, delivered through various channels, aim to enhance the expertise of insights professionals and anyone looking to better understand practice of market research.

A team of young Optimist sailors are competing at the Sailing Point Easter Regatta in Slovenia, racing in a fleet of 367 boats.

There's a romance to river tournaments you just don't find anywhere else in professional bass fishing.

Imagine consumers delegate shopping to agents. Businesses will no longer sell to humans. They'll be selling to smart technologies. No need to communicate with people. No need for marketing.

AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in making brand recommendations. It’s all about facts. Not about emotions.

Transitioning from kayak fishing to competing out of a bass boat has required Fischer to become a student again. For someone who thrives on growth, that's been one of the most rewarding aspects of the journey.

After recently stepping away from the Bassmaster Elite Series following a cancer diagnosis, Arey finds himself navigating a challenge no angler ever expects.

Rally addressed issue of local violence.

At a very young age, Toyota Bonus Bucks pro Easton Fothergill has already accomplished what most professional anglers spend an entire career chasing...

Lake Champlain is always one of the most fascinating fisheries on the Bassmaster Elite Series schedule, but this tournament could have an entirely different feel than what anglers have become accustomed to seeing on the sprawling New York-Vermont fishery. The biggest reason? Forward-facing sonar will be off-limits.