William Edward Pierce IV

The modern fleet industry no longer operates within the confines of vehicle procurement, maintenance schedules, and fuel cards. Today's fleet leaders are navigating a far more complex operating environment shaped by global trade disputes, volatile energy markets, evolving EV policies, AI-driven technologies, supply chain instability, and mounting organizational expectations.

Goodness knows what will emerge tomorrow on the volatile global stage, but one thing we do know is that we must adapt. The skyrocketing price of fuel is particularly worrisome for fleets as the war in Iran drags on. Inflation shows no sign of easing. This week, fleet expert Ed Pierce discusses in some depth these and other critical challenges facing today’s fleet operations and how savvy industry leaders are finding solutions. Read it Here NAFA Fleet Safety Awards: Friday, May 15 is the final day to submit your application for awards to be presented at NAFA’s 2026 Fleet Safety Symposium. You may apply online Here Janice Sutton Editor in Chief

How AI-driven coaching, predictive analytics and personalized engagement are transforming fleet safety and operational performance

One area drawing growing attention is AI-driven vehicle condition monitoring — particularly systems that use smartphone-based imaging to document exterior damage, verify inspection quality, and evaluate tire condition.

The companies that thrive in the next generation of digital marketing will likely be the same companies that have always succeeded in the fleet industry.

We were delighted to interview AFLA president Suresh Rajapakse to learn about his priorities for the dynamic fleet organization. He says, “The pace of innovation is accelerating faster than at any point in our industry’s history, and it’s reshaping how fleet organizations operate, make decisions, and deliver value to their clients.” Read More If you market to fleets, don't miss Ed Pierce's latest column: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists. Ed says, “Fleet managers have always preferred information from people who understand their world. Increasingly, Google’s search systems appear to reward that same principle." Read More Janice Sutton Editor in Chief

By Ed Pierce, Fleet Management Weekly July 8, 2026 While the Right-to-Repair debate over H.R. 7389, the Motor Vehicle Modernization

Why Fleet Buyers Trust Stories More Than Claims There is a lot of discussion within fleet companies about product features, technology, service capabilities, competitive differentiators, and market positioning. While those topics are important, many organizations overlook one of the most persuasive sales and marketing tools they already possess: a well-developed customer case study

The problem is that “AI slop” is increasingly used as a blanket term for almost any marketing content produced with AI assistance. That overgeneralization does more than insult capable writers. It can discourage the use of tools that make research more thorough, production more economical, and marketing campaigns more effective.

Effectively managing a fleet’s fuel expenditure is critical to the bottom line, especially in this year’s volatile fuel market. Mohamad Kabbani, head of Shell Fleet Solutions US, gives us insight into the steps one 370 vehicle fleet has taken to rein in costs and it is impressive. Read it Here. Is it AI Slop or AI Informed? Ed Pierce writes, “There is an important difference between AI-generated writing and AI-informed writing. The first asks AI to replace the writer. The second uses AI to help an experienced writer be better informed, faster, and more thorough.” Read it Here. When Ted Roberts talked with Chris Cabrera, CEO of video-safety and video-telematics company Lytx, he was keen to learn how the organization uses AI to improve driver safety and operational efficiency. Cabrera says, “Helping save lives gives me a very strong reason to get up and go to work every morning. Read it Here. Janice Sutton Editor in Chief