William Edward Pierce IV

By Ed Pierce, Fleet Brand Acceleration April 15, 2026 In the automotive fleet industry, marketing success is often measured by

By Ed Pierce, Fleet Brand Acceleration April 15, 2026 Fleet managers are hearing a familiar yet increasingly urgent message from

I’m writing from the NAFA I&E conference in Cleveland, which has been full of timely learning and wonderful networking. At the event, “this year’s General Session delivered essential takeaways for fleet experts managing an industry in constant flux,” said Bill Schankel, CAE, CEO of NAFA. Read more HERE. What does being a fleet concierge mean in today's market? "A concierge mindset means staying tuned into what’s happening around your fleet, not just within it," says Union Leasing's Eric Anderson. Read more HERE. Are you marketing to fleets? If so, Fleet Management Weekly has a number of powerful, affordable options to help you meet your 2026 goals. Contact me HERE to learn more. Ted Roberts President

The modern fleet industry no longer operates within the confines of vehicle procurement, maintenance schedules, and fuel cards. Today's fleet leaders are navigating a far more complex operating environment shaped by global trade disputes, volatile energy markets, evolving EV policies, AI-driven technologies, supply chain instability, and mounting organizational expectations.

Goodness knows what will emerge tomorrow on the volatile global stage, but one thing we do know is that we must adapt. The skyrocketing price of fuel is particularly worrisome for fleets as the war in Iran drags on. Inflation shows no sign of easing. This week, fleet expert Ed Pierce discusses in some depth these and other critical challenges facing today’s fleet operations and how savvy industry leaders are finding solutions. Read it Here NAFA Fleet Safety Awards: Friday, May 15 is the final day to submit your application for awards to be presented at NAFA’s 2026 Fleet Safety Symposium. You may apply online Here Janice Sutton Editor in Chief

I had a fantastic time learning and networking at NAFA I&E two weeks ago, and it sounded like everyone else I saw there felt the same. We have a great wrap-up article from Tod Trousdell on the conference today and you can read it HERE. Ed Pierce writes about how Holman’s TPIN program consolidates telematics with other operational data for your fleet on a single platform so you can view performance as a whole and make faster, better decisions. READ MORE Are you marketing to fleets? If so, Fleet Management Weekly has a number of powerful, affordable options to help you meet your 2026 goals. Contact me HERE to learn more. Ted Roberts President

How AI-driven coaching, predictive analytics and personalized engagement are transforming fleet safety and operational performance

One area drawing growing attention is AI-driven vehicle condition monitoring — particularly systems that use smartphone-based imaging to document exterior damage, verify inspection quality, and evaluate tire condition.

The companies that thrive in the next generation of digital marketing will likely be the same companies that have always succeeded in the fleet industry.

We were delighted to interview AFLA president Suresh Rajapakse to learn about his priorities for the dynamic fleet organization. He says, “The pace of innovation is accelerating faster than at any point in our industry’s history, and it’s reshaping how fleet organizations operate, make decisions, and deliver value to their clients.” Read More If you market to fleets, don't miss Ed Pierce's latest column: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists. Ed says, “Fleet managers have always preferred information from people who understand their world. Increasingly, Google’s search systems appear to reward that same principle." Read More Janice Sutton Editor in Chief