By: William Ross
“Audio is so much more than it used to be,” says Jen Soch, Executive Director of Channel Solutions at GroupM. In an interview with Beet.TV, she says the media buying agency is today looking at its advertiser budgets and considering audio more of a complement to what clients are doing in digital and connected television. “Audio itself has grown tremendously in the last couple of years,” she said. “We used to just talk about terrestrial [radio], and we’ve morphed into this new area with streaming and podcasting.”