Yusra Siddiqui is an Assistant Market Editor at Who What Wear. She specializes in the beauty and fashion sectors, focusing on the intricacies of the fashion industry, apparel design, and luxury goods, while also exploring retail and brick-and-mortar trends. Yusra's insights and expertise have been featured in Who What Wear UK, Newswav, Marie Claire, and Who What Wear.
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Geo Focus
United States (National)
Coverage Attributes:
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Pitching Insights
Yusra Siddiqui's coverage predominantly focuses on beauty and fashion, with a substantial emphasis on promotional deals, seasonal content, gift guides, and reviews. She may be interested in pitches related to emerging fashion trends, new product launches or collaborations within the beauty and fashion industry.
Given her focus on seasonal content and gift guides, consider pitching ideas that align with upcoming seasons or holidays. Additionally, she may appreciate input from experts who can offer valuable insights into style trends or provide reviews of popular products within the beauty and fashion space.
Since Yusra's articles cover a wide range of topics under beauty & fashion as well as house & home categories but do not specify any specific geographic focus; hence it is vital to tailor your pitch around universal themes rather than location-specific ones.
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