Zach Kazan

Last year at the Windup Watch Fair in New York City I was approached by Jared Woods and Mickey Brown, the co-founders of Parivas, a brand that I had not heard of until he walked up to me with his business card in hand.

Formex has formally introduced what is likely to be at or near the top of many of our “Watch of the Year” lists when 2026 is all said and done. Long a brand synonymous with squeezing an absolutely insane amount of value from every dollar spent, the new Aria is Formex’s most ambitious watch to date, by a wide margin. We got a look at the Aria during Watches & Wonders week while Formex exhibited at Chronopolis, and then again at Windup San Francisco a few weeks later, and we remain impressed with what the brand has accomplished. This is a big step forward for them on a number of fronts.

In the span of just a few short years, Kollokium has gone from a nearly secret insider side project with a hard to discern future to a fully fledged brand. When the Projekt 01 first came on the scene, it was a bit of a mystery to most what the founders (Manuel Emch, Barth Nussbaumer, and Amr Sindi) had planned, or even if they had planned anything at all. There was a one-off quality to that initial drop that seemed to communicate it could all be abandoned at any moment.

The emergence of Naoya Hida as a major player in the independent space has been one of the more exciting developments in watches over the last few years. Whether Hida’s watches are to your taste or not (or your budget) there’s no denying that the brand presents a crystal clear point of view and takes no shortcuts to execute on it. In an environment with, frankly, a lot of half baked ideas, there’s something satisfying about a brand that knows exactly what it is. So it’s incredibly interesting that right on the heels of their recent 2026 launches, the brand has announced a new collaboration with Zenith on their G.F.J. platform.

Coming out of Watches & Wonders, there was plenty of commentary that Tudor had an iterative, kind of “off” year with a confusing pseudo-heritage piece in the Monarch being an unexpected standard bearer. We, frankly, really enjoyed all the new stuff, and thought some of the reactions were a bit out of left field, but regardless, I think their announcement today should get many of the skeptics claiming Tudor has lost a step to rethink their takes. The new Tudor “Bumblebee” Black Bay Chrono 39 is not merely a fun new summer color for their flagship chronograph, but an entirely new case size for that watch that speaks directly to enthusiasts who have been asking for a scaled down version.

It will be impossible to talk about the new Trafford Crossroads S without discussing the size of the case in great detail, which I fear might be disservice to the watch as a whole, because there are a lot of very nice things about the Crossroads, and it’s one of the most charming new watches from a microbrand that I’ve seen in some time. But the case size is critical, because Trafford has walked a very interesting line with this release, debuting the Crossroads S in two sizes and marketing each based on how they feel the case wears, not its actual measured size. It’s getting by on vibes, as the kids sometimes say. It also capitalizes smartly on the growing trend we’ve seen for smaller, more discreet watches in a really interesting way.

I was trying to think back to when I first really became aware of H. Moser, and I have to think it was probably right around the time the Swiss Alp series was gaining traction (and some notoriety) in the watch community. Obviously that wasn’t the genesis of the brand, but it marked a turning point in the larger awareness of Moser in the cultural imagination of watch enthusiasts. I hate using the word “disruptive” but it really felt that way in the moment, playing as it did with the well understood shape of the world’s most popular smart watch, and making an attempt to send a statement about the importance of traditional Swiss watchmaking through aesthetic codes.

What is the ultimate first world problem? I can think of a handful. There’s the classic notion that we just have too much content to scroll through, stream, and consume. As the Boss put it, there’s 57 channels and nothin’ on

One of the more interesting phenomenons in higher end watches is taking a bold, brash, complex design and deciding to make it simpler and more streamlined. You could argue that this goes against the whole point of such a design, but of course it’s a way for a brand to draw additional, perhaps less adventurous, customers. It also makes for a watch that is more approachable from a financial perspective as well, which is an additional added benefit if you’re trying to grow your customer base of exotic watch buyers used to six figure Super Watches.

Citizen is one of those brands that conjures a certain image in the mind of a watch collector as soon as you utter the brand name. The watches, for the most part, are pretty ubiquitous, and the brand name is easily recognized by most people who have ever shopped for a watch at a department store, or noticed an advertisement in a magazine. Which is to say, they are huge, and make watches that are largely appealing to a broad swath of the public, which in turn means that many of them are affordable or at least accessible. But it would be a mistake to diminish Citizen as simply a brand that produces affordable mall watches. Their size means that not only do they play a significant role in the mass market and enthusiast watch spaces, but that they have the resources to operate at the higher end as well.