Zach Kazan

One of the more interesting phenomenons in higher end watches is taking a bold, brash, complex design and deciding to make it simpler and more streamlined. You could argue that this goes against the whole point of such a design, but of course it’s a way for a brand to draw additional, perhaps less adventurous, customers. It also makes for a watch that is more approachable from a financial perspective as well, which is an additional added benefit if you’re trying to grow your customer base of exotic watch buyers used to six figure Super Watches.

Citizen is one of those brands that conjures a certain image in the mind of a watch collector as soon as you utter the brand name. The watches, for the most part, are pretty ubiquitous, and the brand name is easily recognized by most people who have ever shopped for a watch at a department store, or noticed an advertisement in a magazine. Which is to say, they are huge, and make watches that are largely appealing to a broad swath of the public, which in turn means that many of them are affordable or at least accessible. But it would be a mistake to diminish Citizen as simply a brand that produces affordable mall watches. Their size means that not only do they play a significant role in the mass market and enthusiast watch spaces, but that they have the resources to operate at the higher end as well.

Grand Seiko has announced a major refresh in their Evolution 9 collection across multiple metals and movements, and incorporating enthusiast favorite dial designs. A total of nine new watches have been announced as part of the update, and together they serve as what appears to be a new standard for Grand Seiko’s flagship collection. There’s […]

Baltic expands their Scalegraph collection today with the launch of a pair of new sporty chronographs that the brand says will be part of their permanent collection. First introduced a year ago as a limited edition, this new iteration of the Scalegraph has a number of improvements that should add up to a more refined package overall. It’s also something of a return to the brand’s roots as a maker of vintage inspired sports watches, after getting more press as of late for dabbling in affordable haute horlogerie and watches defined by the

Is there a brand that more completely blurs the line between the definition of “microbrand” and “independent brand” than Brew? It depends, of course, on how you define each term. If a brand needs to exist in the haute horlogerie

I love it when a little sub-genre in watches emerges as an area of near obsession. I’m sure some of my fellow hyper fixated readers know exactly what I’m talking about. This happens in other areas of our lives as well, and it might be easier to identify across more mainstream interests. For example, there was that month during the pandemic where I decided, quite compulsively, to watch and rewatch every David Fincher film, plus his many commercials (

Straum has announced a new permanent addition to their popular Jan Mayen Collection of sports watches, the all new Frozen Metal Titanium. While at a quick glance you could be forgiven for thinking this is simply an iterative redeployment of a proven sports watch formula, there are actually a handful of notable upgrades when you start looking at it a little more closely. Like just about every other watch Straum makes, it takes inspiration from the natural landscape and a spirit of outdoor exploration, but here we also have some additional refinements and hints at potential new aesthetic directions that will have many enthusiasts curious about the brand’s future.

Anoma has announced the latest version of the A1, their watch with a unique triangular shape that brand founder Matteo Violet Vianello says was inspired by a free-form table designed by Charlotte Perriand in the 1950s. There have been a variety of derivations of the original A1 design since it launched, and it’s been a surprisingly versatile canvas for a number of different ideas and points of reference. The thing I like most about the Anoma project, even more than the shape of the watch itself, which I like a lot, is that those ideas largely come from outside the watch world. This industry is filled with references to its own past, and sometimes new watches feel like fist bumps acknowledging and celebrating, well, themselves. It’s refreshing to see a brand celebrating an artistic world that extends beyond watches – it really expands the aperture on what’s possible in terms of design.

As Christopher Ward has grown in stature in recent years, it’s their most ambitious watches that have resonated the most with me, personally. Nothing against the Sealanders, Tridents, and the like, but the brand has really become interesting to me with watches like the Bel Canto and the Loco, and even the more artistic, design forward stuff like the

This year’s edition of the Windup Watch Fair in Chicago is in the books. As always, the Chicago show played host to a huge variety of brands that covered every imaginable genre of watch, price points up and down the spectrum, and truly offered something for every taste. And as is the case with every Windup these days, it was an opportunity for many brands to debut brand new watches for an audience hungry for something special. There was no shortage of limited edition releases and entirely new watches timed for unveiling at Windup this year, as well as a bunch that launched recently and were getting their first public look.