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Skincare brand E45 today unveils its Channel 4 Diversity in Advertising Award-winning campaign – shining a light on the lived experiences of Trans people with a new TV ad debuting tonight (Friday 17 May), backed by over £1 million worth of commercial advertising airtime across the Channel 4 network.
Channel 4 is a unique British public service broadcaster that combines public ownership with commercial self-sufficiency. As a distinctive voice in the UK media landscape, Channel 4 is mandated to take creative risks and offer alternative programming across its network of 12 television channels and the UK's biggest free streaming service.
Channel 4's content caters to a diverse audience, with a particular focus on engaging younger viewers aged 16-34. Its programming covers a wide range of themes, including government and politics, world affairs, crime, entertainment news, and culture and society. Channel 4 is known for its comprehensive coverage of evolving stories, breaking news, government announcements, legal and policy developments, and expert commentary.
Through its Film4 production arm, Channel 4 has a long-standing commitment to supporting British filmmakers and creative excellence, earning numerous accolades, including 138 Oscar nominations and 35 wins over its 38-year history.
Channel 4's unique model allows it to commission all of its programming from external production companies, fostering a vibrant and diverse independent production sector across the UK. With its Future4 strategy, Channel 4 aims to accelerate its digital transformation, driving online viewing and new revenue streams while retaining its distinctive brand and public service impact.
