LODGING Magazine

@HOME by Best Western marked a significant milestone in April with the opening of @HOME by Best Western St. George, its first property in the United States. With the brand’s pipeline projected to reach 34 hotels (2,791 rooms) by the end of the year, BWH Hotels continues to respond to the demand for guests seeking long-term accommodations, particularly near demand drivers like medical buildings and manufacturing facilities. President and CEO Larry Cuculic spoke with LODGING while attending the NYU International Hospitality Industry Investment Conference and highlighted the momentum of the @HOME brand.

Red Cliffs Lodge Moab announced its official transition to Red Cliffs Lodge Moab, a Tribute Portfolio Hotel.

OTH Hotels Resorts expanded its portfolio with the addition of three East Coast hotel properties located in New York and Maryland.

For years, hotels have approached direct booking strategy in the same way: improve the website, strengthen the brand, invest in marketing, and reduce dependence on OTAs. But one of hospitality’s most important distribution battles now takes place before a guest ever reaches the hotel’s website.

Hilton debuted a new report where workers cited human-centered factors as the strongest drivers of productivity and satisfaction at work.

Davidson Hospitality Group announced that it has been selected to operate Parrot Key Hotel & Villas in Key West, Florida.

Henderson Park acquired the Hyatt Regency Grand Reserve Puerto Rico. Pyramid Global Hospitality has been selected to operate the hotel.

The U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through May 30.

Hotel profitability is facing mounting pressure in 2026 as slowing revenue growth collides with rising operating costs. Industry forecasts point to a challenging year ahead, with U.S. RevPar expected to grow by just 0.6 percent, while occupancy is estimated to dip to 62.1 percent. At the same time, hotels are tackling steadily rising labor expenses, which now account for an average of 35 percent of revenue, up from 34 percent a year ago.

NEW YORK and SEOUL—Lotte Hotels & Resorts and Highgate jointly announced a strategic partnership that will see Highgate assume management of the Lotte New York Palace Hotel, a 909-room luxury hotel. The Palace engagement is part of a broad collaboration between the two companies that includes hotel management, distribution, technology, and talent development across the Americas and Asia.