Daily Mail

Daily Mail

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Preston Insights

The Daily Mail's MailOnline is a global digital juggernaut, boasting the world's largest English-language newspaper website. With a staggering 225 million unique monthly visitors worldwide, including 75 million from the United States alone, MailOnline has established itself as a force to be reckoned with in the online news landscape.

MailOnline's content offering is a unique blend of world news, entertainment and celebrity buzz, pop culture editorial, female lifestyle coverage, and a visually stunning array of images. This diverse mix has proven to be a winning formula, captivating readers with its addictive, revealing, funny, honest, and probing content.

The website's coverage spans a wide range of topics, including sports, competitive sports, general news, government and politics, arts and entertainment, theater, beauty and fashion, and apparel and fashion. MailOnline's reporting is characterized by its ability to cover evolving stories, provide event coverage, break news, report on government announcements, and cite data to support its claims.

While primarily an online digital platform, MailOnline also has a print counterpart, ensuring its content reaches audiences across multiple mediums. The website's robust advertising program, incorporating various formats such as mobile, social, video, native, and e-commerce, has attracted some of the world's top global advertising brands, making it a highly sought-after platform for marketers.

As a division of the UK-based DMGT, an international portfolio of digital, information, media, and events businesses, MailOnline benefits from the resources and expertise of a well-established media conglomerate, further solidifying its position as a leading online news destination.

Coverage Attributes:

Beta
Evolving Stories: 32 %
Breaking News: 23 %
Event Coverage: 12 %
Cites Data: 7 %
Legal Policy Regulation: 7 %

Themes Covered:

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