By: Celia Cruz, Dizzy Gillespie, Carrie Fisher
7 months ago
It's Tuesday and National Apple Day, plus happy Diwali! Birthdays today: Samuel Taylor Coleridge, Celia Cruz, Dizzy Gillespie, Ursula Le Guin, Carrie Fisher.
Now Smell This is a long-standing blog dedicated to the world of perfume, offering readers insights into fragrance trends, new product launches, and the broader culture surrounding scent. Since its inception in 2005, it has built a reputation for thoughtful perfume reviews and lively community engagement. While its frequency of reviews has diminished since 2019, the site continues to provide daily polls and timely announcements about new fragrances.
The blog attracts a diverse audience ranging from dedicated fragrance enthusiasts and collectors to casual consumers interested in beauty, fashion, design, and cultural trends. Its approachable tone makes it accessible both to those deeply knowledgeable about perfumery as well as newcomers curious about scents.
Coverage on Now Smell This is shaped by seasonal releases, press announcements from brands, promotional deals, private sector news related to perfumes, and curated gift guides—offering readers practical information alongside cultural commentary. The content often reflects current happenings in the industry while maintaining an interactive element through regular polls.
All content is published on their blog platform, making it easily accessible for readers seeking both archival reviews and up-to-date news within the niche world of fragrance.
