By: Alcino Donadel
8 days ago
Frank Shushok is reengineering how students move between high school, college and work, with on-ramps, off-ramps and fewer dead ends.
University Business is a specialized publication dedicated to serving presidents and senior administrators at U.S. two- and four-year colleges and universities. Its editorial focus spans the full spectrum of higher education management, including enrollment strategies, information technology, facilities operations, academic affairs, education technology (EdTech), artificial intelligence (AI), machine learning (ML), sports administration, and the business aspects of collegiate athletics.
The primary readership consists of decision-makers in higher education—presidents, provosts, deans, CIOs, CFOs, and other senior officers—who rely on University Business for insights into policy changes, regulatory updates, best practices in campus management, technological innovation in academia, and emerging trends such as AI integration. The content is data-driven and often references government announcements or legal regulations; it also includes practical how-to guides to support effective leadership.
Coverage is comprehensive and timely: University Business leverages a mix of news reporting on evolving stories within the sector alongside expert commentary from industry leaders. The publication’s annual UBTech conference further positions it as a thought leader in educational technology by convening innovators from across the country.
University Business distributes its content through multiple platforms to maximize reach—including print magazines sent directly to subscribers’ offices; an online digital edition; scholarly articles; podcasts for on-the-go listening; and features hosted on university websites—ensuring that busy higher ed professionals can access critical information wherever they are most engaged.
