Which?

Which? is the UK's leading independent consumer organization, dedicated to championing the rights and interests of consumers across various sectors. As a not-for-profit entity, Which? operates without external influence, ensuring that its research, advice, and recommendations remain impartial and focused solely on protecting and empowering consumers.

Which? covers a wide range of topics that directly impact consumers' daily lives, including personal finance, deals and promotions, home and household matters, technology, and food and beverages. Through rigorous testing, data-driven analysis, and expert guidance, Which? equips consumers with the knowledge and tools they need to make informed decisions.

The organization's coverage extends beyond product reviews and practical advice. Which? also investigates consumer issues, tackles online scams, and campaigns for safer products, acting as a powerful voice that holds businesses and policymakers accountable. By exposing unfair practices and advocating for consumer-friendly policies, Which? plays a crucial role in shaping a fairer and more transparent marketplace.

Which? disseminates its content through various platforms, including a comprehensive online presence and digital publications. Additionally, the organization maintains a dedicated jobs board, allowing consumers to explore employment opportunities within the consumer advocacy sector.