Aaron Back

Mint Author

Preston's Summary

Aaron Back is a Deputy Editor at The Wall Street Journal, overseeing the Heard on the Street column. He specializes in business and economics, covering a range of themes including finance, health and wellness, and consumer packaged goods, with a focus on topics such as AI, markets, and major companies like Google and Coca-Cola. Aaron's work has been featured in notable publications including Acceleration Economy, Financial News, Yahoo Finance, and LiveMint.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Cites Data: 37 %
Investment Analysis: 31 %
Event Coverage: 9 %
Press Release: 6 %
Expert Commentary: 4 %

Themes Covered:

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Most Recent Topics:

  • Capital Markets
  • Beverage Production
  • Diet & Nutrition
  • Global Economy
  • Corporate Finance
  • Wellness Programs

Pitching Insights

Aaron Back's coverage strongly leans towards finance, technology, and sales & marketing. He often cites data in his articles and provides investment analysis. If you are reaching out to him for a pitch, it would be beneficial to offer well-researched insights backed by data about stock market trends, innovative technologies impacting businesses or consumer behavior, or developments in the beverage and food industries.

Given Aaron’s emphasis on event coverage as well as investment analysis, he may appreciate pitches related to business conferences focusing on AI in business applications or community summits that explore emerging trends shaping various industries.

Considering his interest in sales & marketing themes along with financial topics like stock markets and investment analysis, providing content related to process mining or discussing how recent technological advancements impact consumer goods manufacturing could also capture his attention.

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