Mondelez is reportedly sweet on Hershey once again, but investors should exercise caution: A deal would make even less sense now than when Mondelez approached the company eight years ago. Hershey stock soared 11% on Monday after Bloomberg reported that Mondelez has made a preliminary approach about a merger. The Hershey Trust, which holds a controlling stake, has opposed past offers.
Aaron Back is a Deputy Editor at The Wall Street Journal, overseeing the Heard on the Street column. He specializes in business and economics, covering a range of themes including finance, health and wellness, and consumer packaged goods, with a focus on topics such as AI, markets, and major companies like Google and Coca-Cola. Aaron's work has been featured in notable publications including Acceleration Economy, Financial News, Yahoo Finance, and LiveMint.